the Problem

Currently, the experience for users registering on Intel.com is driven by individual B2C and B2B programs, like the Marketplace or Developer Zone. Separate user identities are created and stored for each program, and therefore multiple sets of identities and datas are stored across Intel.com for the same user. This causes a barrier for users seeking access to engage with features or obtain information on Intel.com.

The ask

How might we design a unified registration experience and standardize program enrollment templates to support a new authentification framework?

timeline

16 weeks

role

UX Designer

IMPACT

*Redesigned the Intel sign up and login experience.

*Created working prototypes used for semi-structured user testing.

*Handed off prototypes and user flows to visual designers.

“Cheri has demonstrated her knowledge with design and complicated user flows with outstanding and successful results. She has proven that she can take a complicated high-level overview of a new idea and create user flows that bring the vision to life.”

-Agile Program Manager

“Cheri is a true collaborator- deftly evolving deliverables, in cases where we are divvying up different sections or picking up one another’s work. I love that I can just walk through a flow that Cheri created without looking first and everything is magically there! Even when the client needed help solidyfing requirements, Cheri she was flexible and positive, and helped us move towards clarity.”

-Experience Lead

Redesign and delivery of the desktop & mobile ecommerce platform and design system for Do it Best and their member stores.

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Designing and setting up a foundational framework and a design system to re-establish and scale Conair.com over time.

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