Conair
Background
Conair is one of the largest CPG producers with a broad product catalog spanning hair tools, garment steamers, and travel accessories. Despite its market size, Conair faces challenges in digital engagement, with an average engagement time of just 35 seconds. These issues stem from an outdated brand language, non-user-centric website navigation, and insufficient visibility of its complete product range.THE ASK
Uncover user needs, behavior, and business goals through research and interviews to set up a foundation to re-establish Conair.com as a purposeful, modern digital channel that engages with consumers and compells purchases. timeline
6 weeksrole
UX & Visual DesignerIMPACT
*Designed and delivered a foundational design system*Delivered future state visual and brand strategy
*Shared insights and recommendations based on a heuristic evaluation of Conair.com
Process
I cannot share this publicly, but please reach out for the password to the private link to view the process!
Takeaways
- Using design tokens to create a scalable and future proof design system that caters to all sub-brands
- Observing, documenting, and synthesizing notes during user interviews
- Making informed design decisions based on business needs, user needs, and usability principles
Some feedback from my team:
“Cheri really impacted the final deliverables we were able to provide to the client in this short 6-week timeframe and was amazing to work with. Having a designer on the team that can flex flawlessly between visual design and user experience while also being able to catch those fine details is rare and greatly appreciated!”
-Design Lead
-Design Lead
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let’s chat!
designed by cheri wang & running on Cargo