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Oral-B





Background

With the rising popularity of connected “smart” products, Oral-B released their SmartSeries electric toothbrush line with a connected mobile phone app to track and display real-time metrics when brushing like pressure, duration, and cleanliness. However, while millions use the SmartSeries electric toothbrush, data shows that the app use is in the low thousands.

the ask

How might we improve the Oral-B connected app experience and app content to encourage user habit formation and ultimately, increase user engagement?

timeline

2 weeks

role

UX and Visual Designer

IMPACT

*Audited the current state Oral-B connected app and toothbrush ecosystem.

*Created a purchasing journey map with pain points.

*Delivered prototypes and recommendations for a reimagined Oral-B app experience.
 

Process


I cannot share this publicly, but please reach out for the password to access the private link to view the process!
 


Takeaways
  1. Synthesizing ideas and generation solutions from pain point
  2. Navigating designing for an entire ecosystem
  3. Ideating and designing quickly with limited time


Some feedback from my team:

“Cheri is inclusive, collaborative, responsive, an innovative problem solver, takes direction well, thoughtful in her design approach, exploratory while also efficient, and wonderful to work with. I can’t thank her enough for all of her effort.”

-VP of Customer Experience & Insights



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let’s chat!


Thanks for stopping by 😁 please send me an email if you’d like to see more work!





designed by cheri wang & running on Cargo