Background

Manscaped.com was originally built with a single product catalog and the navigation was not structured to consider catalog expansions. Additionally, because the current shopping experience lives predominantly on the homepage, there are significant site bounce rates when shoppers navigate away from the homepage.

THE ASK

How might we improve the Manscaped.com site and page architecture while creating a balance between brand language and commerce, considering product catalog expansion, and supporting the existing subscription model? 

timeline

6 weeks

role

UX Designer

IMPACT

*Designed 6 sets of responsive web wireframes- navigation, 3 PDP templates, and 2 PLP templates.

“I'm absolutely delighted to have worked with Cheri. She not only met but exceeded expectations by consistently delivering high-quality designs and maintaining excellent communication with the team, even when faced with tight time constraints. I'm so proud of the exceptional work she has produced.”

-Senior Designer

“Cheri’s reactivity to and adaptability to feedback in a timely manner greatly enabled the success of the project. Her ability to explain design concepts clearly and receptively consider feedback from various stakeholders had been instrumental in ensuring that everyone is aligned towards our common goals.”

-Project Manager

Redesign and delivery of the desktop & mobile ecommerce platform and design system for Do it Best and their member stores.

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